KeyMed Partners, Inc. provides a full range of medical billing and accounts receivable management services for healthcare facilities and medical practices throughout the Mid-Atlantic region. They specialize in providing ongoing management of billing and receivables for clients to increase revenues and improve cash flow.
KeyMed wanted to establish their brand identity with healthcare providers. Since they serve both hospital facilities and medical practices, the company faced a challenge of developing an umbrella brand that would resonate with both groups. In addition, they needed to elevate their sales and prospecting process to increase revenues.