Branding was originally described as a process that ranchers used to differentiate the livestock they owned, which were indistinguishable from those owned by others. When they are all crowded together, cattle are hard to tell apart. Very much like a marketplace, when it’s crowded with seemingly similar businesses.
Today, branding has grown to represent a company’s essence. It’s the compelling story that emotionally connects with customers and melds unique characteristics to the company core.
Branding is much more than just a company logo. To develop a truly meaningful brand, you have to dig in to get a better picture of the current perceptions about your company; uncover buying decision factors that come into play; realistically assess your competition; and understand your strategic position in the market.
Fueled by the insights we gain from our research and analysis, we develop unique brand identities that deliver a compelling story that connects with your target audience and builds loyalty. Your central brand story and over-arching strategy are then translated into the tangible assets – logo, stationery, website, ads, social media and more - that build and reinforce your message.