Founded in 1969, Mette, Evans & Woodside has a long standing tradition of providing comprehensive legal representation to businesses and individuals. The firm's practice extends throughout Pennsylvania and into neighboring states. The hallmark of Mette, Evans & Woodside is their ability to draw from the resources of allied practice areas to give clients the exact blend of legal counsel required for their unique situation.
Mette, Evans & Woodside’s marketing communications challenge was to find a way to convey to prospective clients the wide spectrum of legal issues the firm could assist them with. They tapped AdAbility Marketing Communications to help them develop an integrated communications program that would increase awareness of the varied practice areas and differentiate the firm from the competition.
Adding a social media presence through Facebook, LinkedIn, and YouTube was the next step in creating online networking with other professionals and clients. The social media profiles helped distribute the firm’s educational information and also gave them an outlet to share news about events and activities happening within the firm.
Client education and outreach continued with the creation of a firm-wide Enewsletter to educate clients on news and legal changes including information related to all practice areas. This helped Mette, Evans & Woodside promote the firm as a whole.