AdAbility Marketing News

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Bureau for Account Management

Most people don’t associate “friendly” with collection agencies, but at the Bureau for Account Management (BAM) Patient Friendly Collections is the foundation of their services. BAM, a nationally licensed collection agency, was looking to differentiate themselves from competitors and communicate why their approach yielded better results. Lacking a website presence that showcased their approach, BAM turned to the website team at AdAbility Marketing Communications. The programming of BAM’s new website, which is designed to reach decision makers at physician practices, hospitals, rehabilitation and skilled nursing facilities was recently completed.

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Parsons

AdAbility Marketing Communications has teamed with Parsons, a technology-driven engineering firm that delivers innovative services to government agencies worldwide, on a PennDOT contract. AdAbility is managing the marketing communications and public outreach components of the project. Most recently, our communication team managed all the logistics and publicity for a series of information meeting held across Pennsylvania. The information sessions provided state emissions inspection stations with details on PennDOT’s specification updates for On-Board Diagnostic (OBD) emissions analyzer equipment.

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Pennsylvania Municipal League

The Pennsylvania Municipal League (PML) has partnered with AdAbility Marketing Communications for two Pennsylvania state training projects. AdAbility will be assisting PML in develop training opportunities for PA Construction Codes Academy (PCCA) and PA Training Hub for Municipal Learning (PATH). AdAbility’s creative team assisted with development of portal websites, created new logos, designed course brochures and coordinated direct mail campaigns.

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Buch Funeral Home

For more than 15 years, AdAbility has been handling the marketing communication for the Buch Family of Funeral Homes. Over the years, Buch has continued to enhance its legacy as one of the most respected funeral homes in Lancaster County. With locations in Manheim and Mount Joy, in 2016 Buch decided to expand their service area and purchased a Lititz funeral home in order to provide more service choices to families the surrounding area. With the addition of their third location, Buch asked AdAbility to implement rebranding around the family of funeral homes identity.

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PA GI Consultants

When Dr. David Peters, of Pennsylvania Gastroenterology Consultants (PA GI), became the first gastroenterologist in the Central Pennsylvania area to offer the ReShape® dual intragastric balloon procedure, he relied on AdAbility to help get the word out. ReShape is a new, FDA-approved comprehensive weight loss program helps prevent the progression of obesity and associated medical problems. We worked with Dr. Peters and PA GI to promote this new program through media interviews, radio advertisements, online ads and other public relations efforts.

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The Ascendancy Group

The Ascendancy Group (TAG), a Virginia-based firm that provides security and technical services to government and corporate entities across the globe, selected AdAbility Marketing Communications to redesign their website. The existing, single page site did not offer a comprehensive overview of TAG’s capabilities Our creative team designed a responsive website with an intuitive user experience. The new site provides details on all of TAG’s security and technical services to potential domestic and international clients. View TAG’s website at www.theascendancygroup.com.

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Alpha Consulting Engineers

Alpha Consulting Engineers, Inc., located in New Cumberland, PA, felt their website was static and outdated. AdAbility Marketing Communications was tapped to revamp their site. Upon review, we noticed the website lacked detailed information about the variety of engineering, planning and surveying services Alpha offered. AdAbility worked to include more visuals as well as more content so potential clients could find the information they were searching for. Alpha’s new site can be found at www.alphacei.com.

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Mette Evans & Woodside

AdAbility Marketing Communications assisted Mette, Evans and Woodside with securing an exclusive legal partner agreement with the Fredricksen Library in Camp Hill. As a part of the arrangement, the attorneys from Mette, Evans and Woodside offer free presentations the library patrons on various legal topics throughout the year. Our staff assists with the logistics of the presentations including event promotion, identifying legal topics, and creating presentation materials.

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Unichoice

Pennsylvania-based Unichoice Cooperative, Inc. provides pre-need insurance products, aftercare materials and other related items to funeral homes. AdAbility Marketing Communications had done the programming for the original Unichoice website. The insurance organization asked AdAbility’s web developers to restructure and redesign the site to make it more dynamic and to meet the updated best practices for search engine optimization. The new site can be found at www.unichoice.org.

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