AdAbility Marketing Communications Selected By Pennsylvania National Horse Show

Camp Hill, PA —The Pennsylvania National Horse Show (PNHS), one of the largest indoor horse shows in the United States, recently announced that AdAbility Marketing Communications will handle its event marketing, graphic design, website development and public relations for the 2011 show.

Celebrating its 66th year, the PNHS will be held at the Pennsylvania State Farm Show Complex and Expo Center October 13th to 22nd.

The event’s new website - www.PAnational.org - which debuted in March - was the first piece of work completed. In addition to developing a new website design, AdAbility’s professionals created easier navigation for web visitors and a more flexible content management system for PNHS.

AdAbility will also oversee all facets of the event’s marketing and public relations, including the development of a cohesive brand identity for print, online and sponsor materials, news release and distribution, creative advertising design and placement and effective social media strategies.

“Our creative team is excited to work on such a prestigious event,” said Anne Aufiero, AdAbility’s Communication Executive Officer. “We plan to build upon the PNHS brand and reinvigorate interest in the show for riders and spectators.”