Articles Of Interest
At AdAbility, Inc., are constantly devouring news and information from a myriad of sources to discover new ways to improve our client's businesses. We are happy to share our knowledge through the articles featured below.
Customer Satisfaction Surveys Insights Gained Can Help Build Your Business
Don’t ask the question, if you don’t want to hear the answer – or so the saying goes. But when it comes to gaining a better understanding of your customer and their needs, companies must ask the questions and also be willing to listen to the answers.
Presentations: Making The Most of Them
Being selected as a conference presenter is the perfect opportunity to tell your company’s story to a captive audience. But even if you deliver a well-polished, professional and informative presentation, how can you be sure that your exposure to such a targeted audience will translate into future business?
Mobile Web Best Practices
Of the world’s four billion cell phones, more than one billion of them are smartphones - phones which have more advanced capabilities including mobile broadband access. The advantage for users of smartphones is that they can access information almost anywhere on the planet. The bad news is that they have to try and view it on a miniaturized screen.
What BP Should Have Learned From Exxon
In the midst of the BP Oil Spill of 2010, it’s hard not to draw similarities to the Exxon Valdez incident 21 years ago. It seems that BP could have learned a thing or two by looking at how Exxon handled the oil spill in 1989 and saved themselves a lot of bad publicity and money along the way.
I Pledge Allegiance To Sell More Magazines
We remember to hold our hand over our heart when we recite the pledge of allegiance, but should it also remind you to renew your favorite magazine subscription?
With Strategic Advertising In Place, Business Ads Up
AdAbility’s CEO, Anne Aufiero, was interviewed by Business Woman magazine about developing a strategic marketing communications plan, which is essential to tracking your businesses success.
Can This Careers Be Saved?
Branding experts from AdAbility make recommendations to fix some busted personal brands in a recent Business2Business article.
Social Media Requires Constant Feeding
Before your company jumps in the social media pool, be sure you consider the resources required to maintain a successful social media effort.
Understanding How Ad Placement Impacts Effectiveness
Advertising opportunities are everywhere. The newest slew of ad venues includes new twists to existing mediums.
Should We Change Our Campaign?
When you’re lucky enough to have an ad campaign that’s working, it can be reckless to change. But in the world of advertising, it happens all the time. Anne Aufiero explores the pros and cons.
Be Prepared For Your 15 Minutes Of Fame
Get ready to take full advantage of your company’s fifteen minutes of fame when Oprah comes knocking on your door.
Time To Rebrand? Repositioning Your Products Or Services
Companies that are considering rebranding need to make sure they look beyond immediate concerns and consider the long-term implications of changing their brand.
Let Testimonials Do The Talking
Customer testimonials are often overlooked in the marketing world. But there are times that nothing says it better than earnest words of praise.
AdAbility’s CEO, Anne Aufiero, was interviewed by Business Woman magazine about developing a strategic marketing communications plan, which is essential to tracking your businesses success.
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