Mette, Evans & Woodside |
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Industry Founded in 1969, Mette, Evans & Woodside has a long standing tradition of providing comprehensive legal representation to businesses and individuals. With offices in Harrisburg and Wyomissing, the firm's practice extends throughout Pennsylvania and into neighboring states. The attorney of Mette, Evans & Woodside practice in numerous areas of the law. |
Challenge Because the expertise of the attorneys at Mette, Evans & Woodside encompasses such a broad spectrum, it is challenging to convey to prospective clients all of the legal issues that the firm can provide assistance with. The firm turned to AdAbility Marketing Communications to help them develop an integrated communications program that would increase awareness and differentiate them from the competition. Strategy The first step was to refine Mette, Evans & Woodside’s brand and unify their marketing materials, beginning with the firm’s logo, letterhead and marketing collateral. AdAbility then collaborated with the firm’s marketing committee to implement an ongoing public relations campaign to raise awareness and promote the attorney’s legal expertise. The second phase focused on invigorating Mette, Evans & Woodside’s online presence and utilization of social media opportunities. A new web site, rich with legal alerts, educational video clips and other useful content was launched. Professional online listings and networking venues were utilized to fully leverage the firm’s online impact. A firm-wide Enewsletter was developed to communicate news and important legal changes that would impact clients. Results The PR and marketing communications program has been able to showcase Mette, Evans & Woodside’s comprehensive approach to client representation, which enables attorneys from different disciplines to work together to effectively represent all of their client’s interests. Their increased online presence has generated greatly increased web site traffic along with inquiries from prospective clients. |
