KeyMed Partners Incorporated |
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Industry KeyMed Partners, Inc. provides a full range of medical billing and A/R management services for healthcare facilities and medical practices throughout the Mid-Atlantic region. They specialize in providing ongoing management of billing and receivables for our clients to increase realized revenues and improve cash flow. |
Challenge KeyMed wanted to establish their brand identity with healthcare providers. Since they serve both hospital facilities and medical practices, the company faced a challenge of developing an umbrella brand that would resonate with both groups. Strategy AdAbility created a logo featuring a heartbeat line and accompanying slogan – “Keeping a Pulse on the Business of Medicine” that provided a foundation for all of KeyMed’s communication materials. After analyzing the services provided by KeyMed, a dual use brochure, which could be customized for healthcare institutions or private practices, was developed as a sales tool to help acquire new clients. Results Presenting a cohesive brand identity and concise description of services available to hospitals and medical practices has helped KeyMed to increase the number of clients they serve as well as raise their awareness in the healthcare community. |
